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NORM
/ SOAR THE SKY 2024 龍年禮盒設計
ART DIRECTOR
張擎宇 Cing-Yu ,Chang
DESIGNER
張擎宇 Cing-Yu, Chang
PM
張謹琪 Chi Chi Chang
PHOTOGRAPHER
Han Chen
2024
藉由「Soar the Sky」一詞啟發感官。設計靈感來自於龍身恣意翱翔身軀,體現了不斷堆疊而上的精神。透過漸層幻化的繽紛色彩,展開新的一年超越平凡的旅程。提把以品牌標誌表現中國結,讓富有日本精髓的甜點也與年節巧妙成為一份優雅的獻禮。
Inspired by the phrase "Soar the Sky," our senses take flight. The design draws inspiration from the free-spirited soaring of a dragon, embodying a spirit that continually stacks and rises. Through the enchanting transformation of gradient hues, a new year unfolds, transcending the ordinary journey. The brand symbol, resembling a Chinese knot, elegantly ties the fusion of Japanese essence in desserts into a cleverly crafted gift for the festive season.
Package design, New Year, Photograph, Key visual
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